edutainment
services
Experience Strategy
Audience Research & Insights
Audience and User-Centred Design
Show Development and Design
Applied Design Thinking
Production + Filming
Brainwave (EEG) Measurement for show validation
Educating through entertainment and design thinking
The Challenge
A prominent healthcare system presented us with a unique challenge – to develop a television pilot and series concept that would drive consumer engagement and behavior change with their brand. The goal was to promote healthy lifestyle choices and encourage long-term healthy habits.
our approach
We brought our innovative design thinking approach to the table, combining a rigorous data-driven methodology with industry trend discovery, audience research, and early pre-show ideation testing. Our team constantly tested the target audience's reactions throughout the show development process, focusing on every aspect, from storyline to micro-behaviors like show name reaction.
“When you combine science and theory with art of storytelling, you create a catalyst for behavior change.”
our solution
The result was a market-unique television pilot show with global appeal, which combined science and storytelling to create a "catalyst for behavior change." Our approach was validated through neuro-scientific techniques, specifically assessing the viewer's response (Emotion, Memory, and Attention) to the show measured via EEG.
The Impact
The pilot series not only received industry acclaim but was also a huge hit with the audience. Through our collaboration with the healthcare system, we were able to create a powerful vehicle for promoting healthy lifestyle choices to a wide audience.
By inspiring consumers to make positive changes in their lives, we are contributing to a healthier, happier, and more engaged society.